Jack Daniel's is one of those brands so well consolidated on a solid and exciting historical base. The brand's identity and the very few modifications it has gone trough since it's foundation, make it a very rare case of brand's origins loyalty.

Jasper Newton Daniel, better known as Mr. Jack Daniel, was the men who started it all. His philosophy "be true to yourself" was the very best example of what we know today as being a "rockstar". That's how "Celebrating the Original Rockstar" became the core of the 163th Jack Daniel's birthday celebration. Cheers!

The celebration

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My role:

- Art direction

- Script

- Editing

- Animating

- Color correction / color grading