The year was 2012. Grupo W had been doing some incredible things and had come to a point where reinventing it self was a need and a right we all had earned. There was this desire of looking different to the world while keeping indoors the quality and attention to detail on every work we did. A matter of philosophy wanted by many but deserved just for a few.
Ulises Valencia, co-founder of the agency, came up with an incredible speech that we both thought was a the very true definition of what Grupo W was at that exact moment. From there, the job was simple: illustrate those words with everyday life situations and people working at the house.
- Camera men.
- Color correction / color grading.